Alabama Sports Foundation
The Alabama Sports Foundation Board of Directors hired Bruno Event Team to staff and manage the Foundation's activities.
The Alabama Sports Foundation (ASF) serves as the official sports lobby for the Birmingham-Hoover Metropolitan Area as well as the State of Alabama. The Foundation's mission is to recruit, manage and promote major spectator sporting events throughout Alabama. ASF coordinates all aspects of event planning including sponsorship and hospitality sales, marketing and advertising campaigns development and implementation, and comprehensive event operations management logistics.
ASF, a 501(c)3 non-profit organization, was founded in 1996 by Dr. Lawrence Lemak and Gene Hallman through the efforts of hosting Olympic Soccer at Legion Field in Birmingham, Alabama. Since then, the Foundation has hosted several U.S. Soccer Federation international matches including the Menís World Cup Qualifier (USA vs. Guatemala) in 2005, and an exhibition match (U.S. Women's National Team vs. Australia) in 2008.
The Foundation has a close relationship with the Southeastern Conference (SEC) and has hosted the SEC Baseball Tournament since 1998, as well as four of the six neutral-site SEC Gymnastics Championships (2001-2003, 2006).
The Foundation played an integral role in relocating the Southwestern Athletic Conference (SWAC) Office from New Orleans to Birmingham in 1999, and hosted the SWAC Championship Football Game from 1999-2006. ASF also manages the Magic City Classic, which was named the most attended black college football game in the country in 2008.
In 2008, ASF signed a partnership agreement with the Alabama High School Athletic Associaton (AHSAA) which includes managing and promoting the AHSAA Super Six Football Championships and the Basketball State Finals Tournament as well as helping coordinate other AHSAA championship events.
Click here for the Alabama Sports Foundation Event Archive.
May 21 - 26
The Met - Hoover, AL
May 28 - June 2
Principal Charity Classic
Wakonda Club - Des Moines, IA