Other Major Events

The Alabama Sports Foundation Board of Directors hired Bruno Event Team to staff and manage the Foundation's activities. 

The Alabama Sports Foundation (ASF) serves as the official sports lobby for the Birmingham-Hoover Metropolitan Area, as well as the State of Alabama.  The Foundation's mission is to recruit, manage and promote major spectator sporting events throughout Alabama.  ASF coordinates all aspects of event planning including sponsorship and hospitality sales, marketing and advertising campaign development and implementation, and comprehensive event operations management logistics.

ASF, a 501(c)3 non-profit organization, was founded in 1996 by Dr. Lawrence Lemak and Gene Hallman through the efforts of hosting Olympic Soccer at Legion Field in Birmingham, Alabama. Since then, the Foundation has hosted several U.S. Soccer Federation international matches including the Men's World Cup Qualifier (USA vs. Guatemala) in 2005, and an exhibition match (U.S. Women's National Team vs. Australia) in 2008. ASF has also hosted the USTA Davis and Fed Cups, along with the SEC Gymnastics Championship. The Foundation annually manages the Southeastern Conference (SEC) Baseball Tournament, the Alabama High School Athletic Association (AHSAA) Super Six and Final 48 state high school championships, and the largest black college football game in the country, the Magic City Classic.