Alabama Sports Foundation

The Alabama Sports Foundation Board of Directors hired Bruno Event Team to staff and manage the Foundation's activities. 

The Alabama Sports Foundation (ASF) serves as the official sports lobby for the Birmingham-Hoover Metropolitan Area as well as the State of Alabama.  The Foundation's mission is to recruit, manage and promote major spectator sporting events throughout Alabama.  ASF coordinates all aspects of event planning including sponsorship and hospitality sales, marketing and advertising campaigns development and implementation, and comprehensive event operations management logistics.

Bruno Event Team - Alabama Sports Foundation - Sports Marketing and Event ManagementASF, a 501(c)3 non-profit organization, was founded in 1996 by Dr. Lawrence Lemak and Gene Hallman through the efforts of hosting Olympic Soccer at Legion Field in Birmingham, Alabama.  Since then, the Foundation has hosted several U.S. Soccer Federation international matches including the Men's World Cup Qualifier (USA vs. Guatemala) in 2005, and an exhibition match (U.S. Women's National Team vs. Australia) in 2008. 

Bruno Event Team - Alabama Sports Foundation - Sports Marketing and Event ManagementThe Foundation has a close relationship with the Southeastern Conference (SEC) and has hosted the SEC Baseball Tournament since 1998, as well as five of the neutral-site SEC Gymnastics Championships (2001-2003, 2006, 2014).

The Foundation played an integral role in relocating the Southwestern Athletic Conference (SWAC) Office from New Orleans to Birmingham in 1999, and hosted the SWAC Championship Football Game from 1999-2006. ASF also manages the State Farm Magic City Classic, which was named the most attended black college football game in the country in 2008.


In addition to the above events, the Alabama Sports Foundation has also managed several NCAA National Championships including the 2012 and 2013 NCAA Men’s Soccer College Cup and the 2014 NCAA Women’s Gymnastics National Championship.

Bruno Event Team - Alabama Sports Foundation - Sports Marketing and Event Management


Click here for the Alabama Sports Foundation Event Archive.