GOLF DIVISION EVENT MANAGEMENT

Angelo Bruno and his son, Ronald, combined their business skills and connections with their love for golf in 1991 to bring a Champions Tour event to the Birmingham area. This event was to provide first-class golf entertainment while raising substantial monies for Alabama charities. The Bruno’s Memorial Classic, which later became the Regions Charity Classic, was the first Champions Tour event for the Birmingham-Hoover metropolitan area, and donated over $11 million for charity through 2010. On August 23, 2010 the Regions Charity Classic became a major championship on the PGA TOUR Champions and is now called the Regions Tradition. The tournament is played annually at Greystone Golf & Country Club in Birmingham, Alabama. To date, the tournament has raised more than $17 million for charity.

The Butterfield Bermuda Championship is the first official PGA TOUR event to be hosted in Bermuda. Set amongst a backdrop of clear, blue waters and stunning greens, the annual event debuted at picturesque Port Royal Golf Course in Southampton. Part of the fall portion of the schedule and an official FedExCup event, the field consists of 132 PGA TOUR professionals competing for US $6.5 million in a four-round, 72-hole stroke-play tournament. The winner also receives 500 FedExCup points. Eventive Sports is responsible for all facets, including sales and sponsorship, marketing, PR and communications, operations, and volunteer management.

The Principal Charity Classic, a mainstay on the PGA TOUR Champions schedule, takes place in the heart of the Midwest in Des Moines, Iowa. The tournament is an exciting, family-friendly event that also contributes greatly to the economic vitality and quality of life in Central Iowa. All tournament proceeds benefit Iowa children’s charities. Since 2007 the event has raised more than $45 million for Iowa charities. The local Eventive Sports staff manages all of day-to-day selling, planning and execution of the event that traditionally takes place at the end of May.

The BMW Championship features the top 70 PGA TOUR players vying to earn one of 30 spots in the season-ending TOUR Championship and the chance to be crowned FedEx Cup champion. Past BMW Championship winners include defending champion Justin Thomas, Keegan Bradley, Dustin Johnson, Jason Day, Rory McIlroy, Zach Johnson, Justin Rose and Tiger Woods.

The Memorial Health Championship presented by LRS, a PGA TOUR-sanctioned event on the Korn Ferry Tour, is conducted annually at Panther Creek Country Club in Springfield, Illinois. This four-day, 72-hole competition features 156 players from around the world vying for a total purse of $1 million. As the path to the PGA TOUR, the Korn Ferry Tour features some of the most talented professional golfers who are ready to compete and win on golf’s biggest stage.  Since the inaugural year in 2016, the tournament has continued to grow with an expected economic impact of over five million dollars on the central Illinois region.